How to create a brand standards manual

A brand’s first impression is often visual, so it’s important to codify the details of its graphic design elements. A brand style guide should contain rules on how and when creatives can use the assets in the brand kit. Logo. Specify a full logo — the logo image locked up with the company name — for use wherever space allows. Provide a secondary logo for use in situations when .  · Cover Page and Table of contents. For every brand manual or style guide it is very essential to set up the context and the narrative and this can be done on the cover page, table of contents and the introduction section. Start .  · Keeping in mind those professions will be reading your brand standards manual, it needs to be: Explain not only the what, but the why; Jargon-free; Easy to navigate; Start with information everyone should know; Finish with more specific information. Be consumable in less than 15 minutes; Very visual; Include a change log at the end.

Any organization, no matter what its size or type, can benefit from having a brand standards guide, especially when it comes to social media. Sure, it may sound like the sort of thing that only the "big guys" have, but when it comes to keeping your customer experience (and brand) feeling seamless, this is one of the best tools to have at hand. Brand guidelines help you aim your business's interests with your intended audience. 5. Value. When a brand's identity is cohesive, it increases the brand's perceived value. Consistency allows your brand to appear more professional and reliable. By implementing brand guidelines, you make it easier to maintain the quality and integrity of. easyGroup Brand Manual. Even if your company has just one employee (i.e. you!), a style guide will help you tie together all the different ways you present yourself visually, and help to create your 'brand identity' in the process. Whatever the scale of the business, creating a style guide serves a practical purpose, and is fun to do too! 2.

How and Why to Create a Brand Standards Manual Start with your logo. Your firm logo is a core component of your corporate brand. It’s crucial that your logo is always Define corporate colors. Managing your corporate colors is very tricky. Colors will look different depending on a Fonts, fonts. It takes a lot of work to design a beautiful brand manual that showcases your brand guidelines more effectively. But, with this template, you’ll be able to do it without needing expert design skills. This template features 20 unique pages in A4 and US Letter size. You can use them to create a detailed brand manual. How to design a brand book 1. Add your brand’s logo The first and most important thing you should talk about in your brand guide is the logo. The 2. Add your brand’s unique color scheme The color scheme you use will help shape the entire visual aspect of your brand 3. Include the matching.